The 5 Second Rule

5 Seconds Can Change Your Life

We are our own worst enemies. We procrastinate. We analyze our ideas, goals and shortcomings to death. We spend so much time thinking about what we are going to do that we never actually get started.

You know exactly what you need to do to change, feel better, lose weight, get a better job, etc. Everyone does.

You have all the information you need – especially with Google always at our fingertips. Just a matter of whether or not you feel like doing it.

But here’s the thing: you’re never going to feel like doing it! Never! And you never did.

People only do the things they are paid to do, pushed to do or that they feel a deeply personal connection to doing.

You only do the things you feel like doing. And you’re never going to feel like doing what you have to do to make that change.

It’s in that moment that you either DO or DON’T.


You have to act within 5 seconds before your brain kills your desire to do something new.

Getting what you want is simple, but not easy. It takes force to overcome the barrier of getting started. The simplest trick? Act within 5 seconds. 

Marry impulse with behavior. With even one tiny action, you get out of your brain and get your idea into the world.

So if you feel the impulse to go for a jog, sign up for a volunteer event, schedule a doctor’s appointment – the key is to act quickly.

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